The trend observatory, narration space and corporate showroom: Poliform Lab is the Poliform unit dedicated to communication, the place where the brand’s style finds its maximum expression in a lifestyle-based approach.
At the Poliform Lab, the brand’s communication strategies take shape, thanks to the synergistic contribution of architects, interior designers, stylists, graphic designers and marketing experts.
In the showroom, architecture and furniture interact to excite and inspire customers, designers and partners, with proposals that become the source of inspiration for the design of showrooms and single-brand stores around the world.
The marketing division is responsible for designing brand and product promotion activities, from advertising materials to events.
In the communication office, catalogues, price lists, monographic in-depth studies and other brand communication materials are created.
From the company showroom, to the fairs, to the shops: Poliform environments are born in the design studios.
Poliform's timeless elegance is born in the style office, an observatory of trends that anticipates market trends and developments.
Poliform Lab is the meeting place with the Poliform brand. This is where meetings with customers, designers and collaborators take place.
At Poliform Lab, training sessions are held for agents, employees and all the people who work in Poliform stores around the world.
Poliform Lab's three pose rooms make up the set of most of the images and videos used for brand communication.
An exclusive bistro where the Poliform lifestyle translates into a menu that reinterprets Italian tradition with local and seasonal ingredients, reserved only for business partners.
