Poliform participates in the famous event with a special installation inside the new flagship store in Dubai.
As a journey in stages between the major international capitals of design, the installation “Incontri” (“Encounters”) arrives in Dubai on the occasion of Dubai Design Week. After Milan, London and Paris, it is now the Emirati event, which is among the main events in the Arab market dedicated to design and in its tenth edition this year, that offers Poliform the opportunity to present to its audience this distinctive communication project, which investigates the multiple forms of art and creativity and their infinite expressions.
“Incontri” therefore pervades the windows of the Poliform showroom in Jumeirah Beach Road (recently inaugurated in partnership with Obegi Home) and transforms them into a gallery facing the road: the shots of the renowned photographer Paolo Roversi are the stars, shots that were taken for the brand, selected from the book “Incontri”. Enclosed in special lightboxes, the photographs capture the soul of the Poliform collections and the models who pose next to them, immersed in a dreamlike and inspirational atmosphere that brings art and design together in harmony.
Poliform Dubai
844 Jumeirah St., Dubai
5–9 November 2024
from 10 am to 8 pm
