Poliform opens a new headquarters in Beijing. An exclusive space designed to represent the brand, welcome retail and B2B professionals, foster connections, and share the brand’s culture.
Poliform continues to invest in the Chinese market, strengthening its widespread presence and deepening its relationships within the B2B sector. The new Beijing headquarters, part of Poliform China, complements the brand’s existing retail network, which includes 27 monobrand showrooms across 24 cities.
This space introduces an entirely new concept for the brand: conceived to connect, inspire, and reinforce corporate identity, it serves as a central hub for retailers and industry professionals—including architects, designers, media, and developers—who wish to engage with Poliform, explore its values and culture, and access market-specific insights and support.
Located on the ground floor of a contemporary building in the Sanlitun district—an international luxury hub home to prestigious boutiques and brand headquarters—the new Poliform China headquarters seamlessly integrates into this cosmopolitan setting.
Alongside office space for the local team, the headquarters features an exclusive 300-square-meter lounge area, designed to recreate a sophisticated domestic atmosphere. Here, surrounded by the comfort of Poliform’s upholstered systems and the refined versatility of its furnishings, visitors experience the brand’s signature warmth and hospitality. The innovative layout transforms the headquarters into a welcoming venue for meetings and networking, offering an authentic immersion into the Poliform lifestyle.
This new space and its unique concept further solidify Poliform’s position in the market, fostering synergies with both retailers and clients. Over the past two decades, the brand has built a strong commercial network in China, successfully sharing its lifestyle and values—now more widely recognized and appreciated than ever on a global scale.
